Base Vegan Support
As a way to showcase & practice my design skills, I came up with a vegan supplement brand called Base Vegan Support that sells algae-based Omega-3 supplements on Amazon. I created the logo, branding, packaging design, website, & graphics for Amazon. This is similar to a project I would work on at my current job.
Logo
I created a logo that incorporates Base Vegan Support’s mission in graphic form. The flowers represent the mind, the dots/lines represent the body, and the wavy lines represent the planet. Base Vegan Support’s mission is to support all three of these.
Mind
Body
Planet
Mind
Body
Planet
Style
I chose a font that is legible, modern and unique. I chose colors that complement. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Font Name: M PLUS 2
HEADLINE
Body text looks like this. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Label Design
I designed the label to be eye catching enough to bring attention to the product on an Amazon search page. I wanted the label to easily communicate that the supplement is algae-based which is suitable for vegans, unlike the common fish-oil based omega-3 supplements that popular on Amazon.
Amazon Seller Page Graphics
It’s important to stand out on Amazon, a place where it is easy to see your competition side-by-side on a search page. So I incorporated the use of bold colors that will pop in comparison to their competition.
Website Design & Build
I designed and built the website to be used to teach consumers about the benefits of Omega-3, about the company, Base Vegan Support, and guide them to purchase the product on Amazon. The website is built using WordPress and the Divi Theme.
